We founded our firm in 2000 under a simple premise – that gathering and leveraging insight is essential to success. Insight comes from many sources if you are actively listening. Our background and network allows us to help our clients use insight more effectively from any number of sources –peers, competitors, customers and consumers.
 Ken Coogan
Ken has been in the consumer goods industry for over 20 years in a variety of marketing and consulting positions. In addition to brand and category management roles with Perrier Group and Reckitt Benckiser, Ken has agency and consulting experience with Grey Advertising, Foote Cone & Belding, Neo and Accenture prior to starting cooganpartners in 2000.
Ken’s project work and research have been featured in The Economist, Wall Street Journal, and Ad Age. Ken has a BS in Marketing from the University of Connecticut.
 David Zahn
David has been helping clients develop effective category management, analytics and sales force effectiveness programs since 1988. David is a former Chief Design Officer with Neo Consulting, a division of Information Resources Inc.
David is the author of "The Quintessential Guide To Using Consultants" and "How To Succeed As An Independent Consultant". He is also a columnist for the Connecticut Post Online as well as an adjunct faculty member at the Graduate School of University of New Haven. He has a BA in Social Psychology from the State University of New York and an MS in Training & Development from the Stevens Institute of Technology.
 Marty Reynolds
Marty has 25 years experience developing marketing strategies, creating business building ideas for consumer brands and selling these findings to retailers.
He has held positions in; general management, new products, brand management, and trade marketing and merchandising for; Nabisco Foods, Dixie, Reckitt & Colman and Amoco. Marty has a BS in marketing from the University of Illinois and an M.B.A from the University of Illinois at Chicago in Marketing and Finance.
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