Marketing & Category Management

Get Outside to Create New Opportunities

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Success in today's market requires some level of expertise from the outside. Even the largest and most renowned companies acknowledge the need for external ideas.

We help our clients with:

Marketing Resources
Do you need to hire an ethnographer for observation research? Want to build an ongoing community of consumers to advise you on new products? Through our network of experts we can help match your business issue to the right resources.

New Products
Develop effective new products based on superior understanding of the consumer, identification of "hidden" opportunities in the marketplace.

Category Management
What's the best way to merchandise products in my category? How do we improve trips and market baskets? We work with retailers in clients across both large and small categories to identify opportunities and deliver quantifiable results.

Outsourced Project Management
For small clients we can provide outsourced marketing and research management solutions. These give you the advantage of our team's expertise while minimizing investment.

 
Coogan Partners
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