These surveys are available upon request to qualified companies.
Please provide your name and company name with your request.
Manufacturer-Retailer Collaboration Drives Business Results
Perspective from 50 leading manufacturers and retailers on the value of collaboration in the areas of promotion optimization, shopper insight, category management, and new products.
Integrated Marketing & Promotion
How the discipline of Integrated Marketing is changing traditional marketing and promotion approaches.
Consumer Goods And The Digital Transition
Study of how client side marketers and interactive departments are making the transition from traditional to digital media. Organization strategies, spending trends and key success factors.
Insight Trumps Scale - 2006 Category Management Landscape Survey
3rd edition of a tracking survey that has been fielded for 10 years. How small manufacturers are using insight to impact the category management process.
Marketing Culture Impacts Performance
Organizational culture and it's impact on marketing performance. How career pathing, work-life balance, diversity and hiring practices impact growth.
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