Share Groups

UnConventional Wisdom

Why Share Groups?
Our groups are confidential forums where senior managers meet to discuss mutual challenges and solutions for the consumer goods and retail industries. Because our groups are non-competing, participants find a higher level of insight is shared than what is typically available at public conferences. Insights include both practical matters and strategies. Our small size (typically 15 - 20 participants) and intimate setting ensures that everyone has an opportunity to participate.

How They Work
Each group meets twice a year, usually over a 24 hour period. Locations are rotated nationally and member companies will often host. A typical agenda includes member presentations, outside guest speakers, and open discussion time. Members determine the issues that we address.

Participants
Over 70 companies currently participate in at least one group. Company participant lists by group are available upon request, and membership is only available to companies that do not compete against existing members.

Current Groups

Category Management
Manufacturers and retailers working effectively to manage categories for growth, profitability and customer satisfaction.

Shopper & Customer Strategy
Partnering between manufacturers and retailers to grow sales and improve the shopping experience in store through superior planning, execution, and leverage of shopper insight.

Innovation & Marketing Strategy
Innovative ways to grow and nurture brands, develop new products, and adapt to the changing consumer landscape.

Market Analytics & Insight
Using consumer insight and analytics to support more effective marketing strategies and tactics.

Integrated Marketing & Promotion
Leveraging marketing and promotion spending across the organization with an emphasis on integrated marketing.

Interactive Marketing
Building relationships with consumers through all media touchpoints and content.